For your convenience, we explain some of the common terms used in requesting special services from us. For instructions on how to specify any of these special services, see the section indicating special services section below.

Original Image
Here is the original image we'll use in the examples that follow, as shot.

Full Frame
When the image dimensions and the paper dimensions are different, as they often are, you may wish to have the full image printed. This is "full frame" printing. As shown below, however, any difference in the dimensions will be blank.

Full Bleed
When the image dimensions and the paper dimensions are different, you may instead wish to fill the paper fully with image, and lose any difference in dimension off the edges. This is known as "full bleed" printing. You will need to indicate where you want the bleed to occur unless you want it merely centered. (Instructions for indicating bleed locations are given below.) In the sample shown below, the grayed-out areas overlap the edges of the paper, and will be lost.

Cropping
You may want to specify only a portion of the image to be used in the finished print, and eliminate any extraneous elements of the subject, effectively "zooming-in" on a portion of the image. This is called "cropping," since we'll crop out anything outside the area you designate. (Instructions for specifying the cropped area are given below.) In the sample below, all of the grayed-out areas of the image will be lost.

Dodging and Burning (Lightening and Darkening)
If you want specific areas of your image lightened or darkend, we can do that for you. This is known as "dodging" or "burning," depending on whether we're lightening or darkening an area. Since Ilfochrome is a reversal process, these terms can get confusing for you, and for us. To ensure that you get the result you want, specify "lighten" or "darken" using the instructions provided below. In the samples the follow, the first image is the original The next has had its lower portion lightened. The final sample has the upper area darkened. Note that these are extreme examples designed to demonstrate the effect.

Original

Lightened Bottom Half

Darkened Top Half

Indicating Special Services
Use these instructions for indicating any special treatment in printing your image:

• Indicate full frame by simply requesting full frame service.
  
  
• Indicate full bleed by drawing the bleed boundaries on an acetate or tissue overlay and draw on the overlay with a grease pencil or other soft instrument that won't damage your transparency.
  
  
• Indicate cropping by drawing the crop lines on an acetate or tissue overlay and draw on the overlay with a grease pencil or other soft instrument that won't damage your transparency.
  
  
• Indicate lightening or darkening by outlining the specific areas you want lightened or darkened on an acetate or tissue overlay and draw on the overlay with a grease pencil or other soft instrument that won't damage your transparency. Then, indicate lightening by writing "00000" on any outlined areas, and "/////" on any outlined areas that you want darkened. Remember, Ilfochrome is a reversal process, do refer to "lightening" and "darkening," instead of potentially confusing "burning" or "dodging."
  

Visual Imaging
2218 Steve Ave
Cheyenne, WY 82007-3449
(307) 433-8889
info@visual-imaging.com

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